Up & Comers: Indian-Inspired Brand Naveda Is Where East And West Collide

When we met Amy Devan a few months ago at a trade show on the far west side of midtown, we immediately noticed the eastern influences in her budding LA/NYC based brand Naveda. She is hot off her first showing at New York Fashion Week F/W ’14 and is busy promoting her brand collecting one success after another.

Naveda designer Amy Devan

Amy began her career in marketing and sales completing her MBA in 2006, but her passion for design burned strongly so she decided to quit her job make a career switch to launch her own line. As an American born Indian, she traveled back to India often during her years and when she launched her line, she went back to the land of her ancestor’s to find inspiration and study their design aesthetic. After attending Parson’s New School For Design, she had all the tools necessary

Photo: Naveda

“Each region of India is recognized for a different type of craftsmanship or embroidery,” says Devan on her website.”Through Naveda, I want to pay tribute to the immensely talented artisans and experts of such handwork.” Photo: Naveda

Her cultural mindset is evident in her pieces which all have a modern aesthetic while still paying tribute to her Eastern roots with gilded embellishments, intricate beading and delicate fabrics from India. Naveda’s mission is to tie together the cultural, historical and modern into a piece that will make you feel like you’ve just got back from travelling the world.

Photo: Naveda Instagram

Photo: Naveda Instagram

Read more: http://go-fash.blogspot.com/2014/06/up-comers-indian-inspired-brand-naveda.html#ixzz353emsprh